Missed the Gutter Cat Gang x Jeff Staple STAPLEGUTTER exclusive AMA? Here is a recap of the highlights and thoughts surrounding Gutter’s latest brand collaboration. The conversation was held in the High Snobiety discord and featured Gutter Cat Gang co-founder Gutter Karlee and streetwear legend Jeff Staple.

Our first highlight of the AMA was Gutter Karlee diving into her primary role of internal operations and brand partnerships within GCG. She also spoke further about managing all authenticators at her previous position in the sneaker and streetwear space. I enjoyed learning about her history and current role as it speaks to the experience and creativity that the GCG team has and is a clear example of why GCG has high-level partnerships and exceptional products created.

While Karlee is undoubtedly fantastic in her role within GCG, the STAPLEGUTTER collaboration came from the community. Karlee and Jeff spoke in detail about how both communities lit the fire that brought the two brands together. Jeff said, “Imagine if this had tried to come together in a traditional way.” Instead, this was an added indicator of the influence and power that a strong, vocal community has for a brand. To wrap up how the partnership came together, it looks like the Stadium Goods Gutter Block Party event at NFTNYC played a role in solidifying the connection between Staple and Gutter.

This collaboration also has a variety of complimentary positive effects for both brands. Streetwear fits perfectly within the GCG brand, and the co-mingling from both communities are mutually beneficial. Jeff continued how the old and new complement each other well. Jeff Staple brings invaluable experience and recognition to partnering with a fresh, new Web 3 and cultural leader.

The conversation shifted as Jeff asked Karlee about a brief history of how she decided to go full-time with her role in GCG and what that transition was like. As I listened to Karlee speak more about the transition, it was apparent that the GCG founders love the opportunity to lead this brand. They love Gutter Cat Gang, our community, and its investors and are determined to succeed.

This led to a quick transition into the bear market. Karlee noted that while it is drastically different from the wild west summer of ‘21, they are taking full advantage of the opportunity to analyze and build for the future. This should be something every GCG holder is excited to hear. GCG is here to stay, and there are some very exciting activations coming for our brand in the future.

Heading into the later parts of the conversation, Jeff and Karlee spoke about how the marketing preparation and challenges are different from a traditional streetwear collaboration as opposed to an online NFT drop. For the NFT drop, GCG and Staple need to market leading up to the anticipated drop, throughout the redemption process, and even toward receiving the physicals. This highlighted the benefits of having a clear brand vision and direction powered by an unwavering fanbase, aka community.

To wrap up, Karlee stated that Gutter Pigeons would be the only GCG species highlighted in this collaboration, which is a great move for this drop. The correlation with Staple Pigeon fits perfectly within this, and I am personally excited for the Bird Gang to get all the recognition they deserve. This also puts the full focus of the collaboration on one of the OG species, something that has not happened before.

STAPLEGUTTER drops 10/27/22 at 8 pm est. It will be available to all GCG holders (Cats/Rats/Dogs/Pigeons/Clones) and all Stapleverse holders.
All items will be sold as NFTs with physical redeemable later. These physicals include a skate deck, tote bag, bucket hat, shirts, and other accessories. There was even a hint of a possible exclusive item for holders.

So get those notifications turned on and have that eth ready. The Gutter Cat Gang community is in for another outstanding brand collaboration and activation.

GANG GANG