While everyone in the @GutterCatGang community waits for $GANG news (wen), we got a seemingly out-of-the-blue premiere from @GTVPrimetime. If you haven’t seen the short, give it a watch now, and then let me dive in on how big of a deal this is.

To start, let’s take a look at the GCG 2022 roadmap.  A LOT is going on here, but if we zoom in and *enhance* that top left corner, we see a mention of an animated series. 

 So is GTV a stealth launch from the Gutter Labs team??

Well…not exactly.  While the team behind GTV hasn’t fully revealed themselves yet, I can confirm that it is made up of long-time community members who sincerely appreciate what Gutter Labs has done to empower community members to build projects like this.

Ventures like GTV are only possible because of the IP rights that Gutter Labs grants to its holders. GCG has aspirations of becoming a global cultural brand and will only do so by allowing community members to build alongside the brand to expand its breadth and depth.

We’ll return to “the brand” later, but let’s turn our attention to the first animated short. From start to finish, this is a professional-level production. It’s Bojack Horseman mixed with Adult Swim with a side of Always Sunny.  I still can’t get “Sweet Bone” out of my head.

While there are some subtle nods to Gutter lore, I love how the storyline isn’t catering to the web3/nft/gutter audience. This is an entertaining animated short that someone who can’t define fungible would find amusing. It’s a human situation with an animal twist.

“Storytelling” NFTs have been talked about a lot these past few weeks, and the timing of GTV premiering couldn’t be better.  Most of these projects are leading with the NFT drop with the promise of storytelling later on.  Will we ever see content from these other projects? 

GTV has taken the opposite approach. They led with the storytelling, put their own money where their mouth is (animation is expensive), and have proven that they can produce top-notch content with NFT IP.  This should not be taken lightly.  

I imagine as GTV looks to grow, they will allow all of us the opportunity to support them in a typical web3 fashion.  This might mean a collection that allows you to participate in the creative process or maybe have your IP featured as a character in short.

Many of us have brainstormed stories for our Gutter IP but don’t have the skillset/bandwidth/whatever to realize that potential fully.  After seeing what GTV put out, I’m confident that characters like Denzel Woofington might come to life more significantly than I ever imagined. I am BULLISH on what  @GTVPrimetime is building.

I can’t wait to see what comes next, and I hope you all enjoyed the short as much as I did. Let’s make sure not just the Gutter community sees how great this is.

Gang Gang

@printer_brrr